Connected Creator Kit

Everything you need to talk about Connected in your voice.

12 Reel hooks, 5 Canva template specs, 20 shareable quotes, 3 DM templates, and 4 caption formulas — all in the Connected clinical-founder voice. Copy, remix, make it yours.

Quick reference

Your code
{YOUR_CODE} — we send this when you're approved
Public link
connectedcouples.app/r/{YOUR_CODE}
Audience gets
30% off premium with your code
You earn
20% through 100 active subs, 30% at 100+, 40% at 200+ — for 12 months per referral
Hold period
30 days after each conversion, then approved
Payouts
Monthly by PayPal or bank, $50 minimum
Commission window
12 months per referred subscription

See the earnings calculator →

Also in the kit

Three sub-pages with deeper material. Each opens in a new tab.

Reel scripts
12 full 60-sec scripts
Timestamps, shot lists, captions, hashtags. Not just hooks — full scripts you can film.
Open →
Examples
What good looks like
5 annotated mock posts + 1 anti-example. See what converts before you post.
Open →
Brand kit
Logo, colors, type
SVG logos, hex codes, font specs, usage rules. Build your own on-brand graphics.
Open →

The 4 principles of good Connected content

  1. Practice > fix. Frame Connected as a daily practice couples do together, not a fix for a broken relationship. The audience we convert isn't in crisis — they're couples who want to stay close.
  2. Specific > generic. "You answer one question each night and see your partner's answer the next morning" beats "Improve your communication." Pick the concrete mechanism.
  3. Name the framework when it helps. Gottman's bids, EFT attunement, behavioral self-monitoring — your audience rewards clinical precision.
  4. Honest > aggressive. Invitation > sales. No manufactured urgency, no "your partner will love you again!" promises. Treat the reader like an adult.

12 Reel / post hooks

Mix across your feed. Don't post three of the same type back-to-back.

Question hooks

Question
"If I asked your partner what you've been dreading this week, would they know?"
Body: most couples can't — not because the relationship is bad, because attunement decays without practice. Connect to the daily Reveal.
Question
"Name the last three things your partner was anxious about. Most of us can't. Here's what that tells us."
Body: lean into the "noticing problem" framing. This is about missing each other, not failing each other.
Question
"What's one thing your partner does that you'd miss if they stopped? Have you told them?"
Body: the gratitude gap. Most of us feel it and don't say it. Connected has a daily appreciation prompt.

Vulnerable / story hooks

Story
"My partner and I almost didn't recover from the year I was present but not actually here. Here's the 60-second daily practice that pulled us back."
Body: personal story. The specific failure, the turning point, the tool.
Story
"I've been with my partner [N] years and I thought I knew them. Then I started answering one question a night with them and I realized I didn't."
Body: the disorientation of discovering your partner still has new terrain. Humility, not pitch.

Data / insight hooks

Data
"The Gottman Institute found couples who stay together ask each other 'small novelty' questions weekly. Here's what that actually looks like."
Body: show the mechanism. Use a real novelty question from Connected's bank.
Data
"Therapists have known this for decades: the couples that last aren't the ones without problems. They're the ones who notice their problems earlier."
Body: "early warning signal" framing. Connected is the self-monitoring tool.
Data
"Behavioral science says we overestimate how well we know our partner by about 40%. This is the nightly practice that closes that gap."
Body: the knowledge gap framing. Connect to Gottman's love maps.

Couples-dialog hooks (shows the product live)

Dialog
Split-screen Reel: one partner answers a question on the left, the other on the right, simultaneously.
Caption: "What happens when we both answer the same question without looking at each other first."
Dialog
"Watch us answer the same Connected question. Neither of us has seen the other's response yet."
Screen-record the Reveal moment in the app.

Tool-reveal hooks (authority + recommendation)

Tool
"I'm a [your credential]. I don't usually recommend apps. I'm recommending this one."
Body: why you, why this, how you'd use it yourself.
Tool
"You don't need couples therapy to start doing couples therapy homework. Here's the $7.99 tool a licensed therapist built for exactly that."
Body: lowers the barrier, destigmatizes, offers an on-ramp.

5 Canva template specs

Build these once in Canva, share the "Use as template" link. Your audience reuses them as-is.

Template A: Quote Graphic (1080 × 1350)

  • Background: #FFF3EC (warm peach) or #F1F5EE (sage tint), full-bleed
  • Quote: Lora Bold 56pt, centered, #2A2A2A, max 2 lines (~14 words)
  • Attribution: Inter Medium 22pt, one line beneath quote, #8E8E8E
  • Accent: small sage dot #7BA38C 12pt between body and attribution
  • Logo bug: Connected icon (24pt) + "@connectedcouples.app" Inter 18pt bottom left
  • Margins: 120px padding all sides

Template B: Before/After Reveal Carousel (6 slides, 1080 × 1350)

  • Slide 1: "What most couples do vs what Connected does" — hook headline
  • Slides 2–3: Two "what most couples do" examples (neutral grey styling)
  • Slides 4–5: Two "what Connected does" examples (peach styling)
  • Slide 6: Invite — your code, your link, "try it this week"
  • Consistent footer bar on all slides with your handle

Template C: Connection Score Story (4-slide carousel)

  • Slide 1: Mock Connection Score at 62/100 with "feeling distant" caption
  • Slide 2: "Started the daily practice" callout + screenshot of the Reveal card
  • Slide 3: Score at 81/100 a month later + one honest line about what changed
  • Slide 4: "Here's the practice — link in bio"
  • Use Connected's color accents (sage, terracotta)

Template D: Question of the Day Swipe (1-slide repeatable)

  • Big serif question centered (Lora 48pt)
  • Small "Today's Connected question" eyebrow top left
  • Your handle bottom right
  • Build 7 at once, post daily for a week — share-magnets

Template E: Personal Testimony Three-Panel (3 slides, 1080 × 1350)

  • Slide 1: Vulnerable hook (one sentence, Lora 64pt)
  • Slide 2: The mechanism (2–3 lines of what actually changed)
  • Slide 3: Your code + "DM me if you try it" (conversational)

20 quote graphics

Two buttons on each: Copy grabs the text for your own design; PNG downloads a ready-to-post 1080×1350 image. Cream / sage / peach backgrounds alternate so multiple posted as a series feel like a series, not spam.

On noticing

PNG
"We don't fall apart over big things. We fall apart 1,000 ignored small things at a time."
— Josh Crane, LPCC
PNG
"Most couples don't have a conflict problem. They have a noticing problem."
— Josh Crane, LPCC
PNG
"Connection doesn't drift. It leaks. One unasked question at a time."
— Josh Crane, LPCC
PNG
"The opposite of love isn't hate. It's not noticing."
— Josh Crane, LPCC
PNG
"The couples I watch stay together aren't the happiest. They're the most attentive."
— Josh Crane, LPCC

On practice

PNG
"Being a couple is the slow work of staying curious about someone you already know."
— Josh Crane, LPCC
PNG
"Closeness isn't a state. It's a daily vote."
— Josh Crane, LPCC
PNG
"60 seconds a day is enough to rebuild closeness. You don't need a weekend retreat."
— Josh Crane, LPCC
PNG
"Small rituals, repeated daily, beat grand gestures done rarely."
— Josh Crane, LPCC
PNG
"If it isn't in your daily life, it isn't in your life."
— Josh Crane, LPCC
PNG
"The habit of asking is the habit of staying."
— Josh Crane, LPCC

On knowledge (love maps)

PNG
"You can love someone for ten years and still have no idea what they're scared of today."
— Josh Crane, LPCC
PNG
"Attunement is the quiet habit of being reachable. Every day. Not just on anniversaries."
— Josh Crane, LPCC
PNG
"Most of us overestimate how well we know our partner by 40%. The only way to close that gap is to keep asking."
— Josh Crane, LPCC

On bids & communication

PNG
"Bids for connection are the currency of relationships. Most of us are spending them and not counting."
— Josh Crane, LPCC
PNG
"When your partner makes a bid, your response teaches them whether to make another."
— Josh Crane, LPCC
PNG
"Every question you ask your partner is an investment. Every question you don't is a withdrawal."
— Josh Crane, LPCC
PNG
"'How are you?' is a closed door. 'What's been on your mind today?' is an open one."
— Josh Crane, LPCC

On repair & research

PNG
"The Gottmans found it takes five positive interactions to make up for one negative. Most couples run a deficit without knowing."
— Josh Crane, LPCC
PNG
"Sue Johnson says couples don't fight about content. They fight about whether the other person is there. She's right."
— Josh Crane, LPCC

3 DM / email templates

Hit "Copy" to grab the text, then swap [name], [YOUR_CODE], and any other bracket fields.

To a therapist friend
Subject: Worth sharing with your clients?

Hey [name] —

Been using an app called Connected the last few weeks. It's made by a licensed couples therapist (Josh Crane, LPCC) for daily between-session practice. Think Gottman-style bids plus the 3–5 core questions most sessions open with — delivered as a 60-second nightly ritual couples do on their phones.

Reason I'm writing: they have a therapist tier. Lifetime premium for you + your partner, 30% off for your clients, and a one-tap PDF session report you can pull straight into sessions. If you want to try it yourself, here's my code: [YOUR_CODE] (it gets you the discount too). Curious what you think.

[Your name]
To a creator friend
Hey [name] — random one.

You know how you've been trying to find a way to talk about your relationship on your channel without oversharing? I watched this app give me exactly the framing for that.

It's called Connected. Each night you and your partner answer the same question (stuff like "what's one thing you wish I asked you more about?") and you see each other's answers in the morning. Built by a licensed couples therapist. Made me realize how much I'd been guessing about my partner.

$7.99/mo. If you want to try it: [YOUR_CODE] gets 30% off. Either way — thought you'd find the framing useful for your content.

[Your name]
To an audience member who DM'd you
Hey [name] — thanks for asking.

Short answer: yes, I'd recommend Connected. It's how my partner and I restarted daily check-ins without them feeling like another chore. Built by a couples therapist, not a tech founder, and it shows — the questions are the kind a therapist would actually ask.

30% off with my code: connectedcouples.app/r/[YOUR_CODE]

If you try it and it sticks, DM me — I want to know.

4 caption formulas

Structures you can remix. Each comes with an example.

Formula 1: Vulnerable hook + specific moment + tool
[Vulnerable hook — one sentence]
[Specific recent moment — one paragraph, 3–4 sentences]
[Bridge — "I started doing X after that"]
[Tool + link/code]

EXAMPLE:
My partner asked me last Tuesday if I remembered what she'd been dreading that week.
I'd been around all day. I couldn't remember one thing.
I started doing this 60-second nightly practice after that. Not a fix — a way to stop missing her.
Link in bio, code: [YOUR_CODE] for 30% off.
Formula 2: Data + context + invitation
[Stat or research finding — one sentence]
[What it actually means in couple life — 2 sentences]
[The practice that addresses it]
[Link + code]

EXAMPLE:
The Gottman Institute tracked 3,000 couples over decades. The difference between the ones who stayed and the ones who didn't wasn't whether they fought — it was whether they were still curious about each other after year three.
Curiosity doesn't happen by accident. It's a practice.
This is the 60-second nightly tool that made me actually practice it: [link]
Formula 3: Question + silence + answer
[Piercing question in first 6 words]
[One line that lets it land]
[Mechanism — what Connected does]
[Link + code]

EXAMPLE:
When was the last time you asked your partner something you didn't already know the answer to?
Yeah. Same.
Connected gives you one question a night. You answer, they answer, you reveal. 60 seconds.
[link, code]
Formula 4: Direct recommendation + why
[Your credential + your rule about recommending]
[What this app is + who built it]
[Who it's for]
[Link + code]

EXAMPLE:
I'm a [your credential]. I don't usually recommend apps. I'm recommending this one.
Connected. Built by a licensed couples therapist for daily practice between sessions.
If you haven't had a real conversation with your partner this week, this is where you start.
[link, code]

Dos and don'ts

Do

  • Lead with a specific moment. Generic converts worse than one real Tuesday-night sentence.
  • Name the framework (Gottman, EFT, bids, attunement, love maps) when relevant.
  • Use Connected as part of a larger point — not the whole point.
  • Share your code. Audience discount is 30%.
  • Answer DMs honestly. If someone asks if Connected fixed your relationship, say no — it gave you a daily practice.
  • Post 1–2× per month. Over-posting kills reach on affiliate content.

Don't

  • Manufacture urgency ("this week only", "founding cohort", "limited spots"). We explicitly rejected that framing.
  • Claim it replaces therapy or fixes serious relational problems.
  • Over-format screenshots to look like a paid ad. Raw, in-context screen recordings convert better.
  • Promise specific results ("your partner will feel seen!"). Speak from your experience only.
  • Lead with the commission. Talk about the product first, the link second.