Creator Kit · Reels

12 full Reel scripts you can actually film.

Each script has timestamps, shot direction, a caption you can paste, and hashtag suggestions. Written for the Connected clinical voice.

How to use these: they're not for copy-paste. Pick one that fits your voice, rewrite the dialogue in your own words, keep the structure + shot order. Posting these verbatim flattens them. Remixing them lands.

Question hooks

Provoke curiosity with something the viewer can't immediately answer.
1
If I asked your partner what you've been dreading this week, would they know?
Question
Why this hook lands: it's a specific, answerable question the viewer can't dismiss. Most will mentally say "no" within two seconds — and now they're invested.
Script (60 seconds)
0:00–0:04
Face-to-camera, steady, warm tone.
"If I asked your partner what you've been dreading this week, would they know?"
Slight pause on the last word. Don't rush.
0:04–0:15
Keep the same shot. Deliver the clinical reframe plainly.
"Most of us think we know our partner. But anxieties shift week to week. If you stop asking, you're guessing from outdated data. Gottman called this 'love map decay' — slowly losing track of who your partner is becoming."
0:15–0:35
Switch to b-roll: phone in evening light, or hands holding a mug. Voiceover continues.
"I've been using this app called Connected — a couples therapist built it. One question a night. You and your partner both answer, privately. You reveal in the morning. Today's question: what have you been dreading this week?"
Pacing slower on "dreading this week." Let it land.
0:35–0:50
Back to face-to-camera.
"It's not a communication fix. It's a daily noticing ritual. That's the whole intervention."
0:50–0:60
Direct eye contact.
"Code in caption for 30% off. Link in bio."
Shot list
  • 0:00–0:15 — Face-to-camera, medium-tight. Natural side light. Keep hands out of frame.
  • 0:15–0:35 — B-roll: overhead phone shot of the Connected daily question screen, OR a mug/evening-light warm shot with your voiceover.
  • 0:35–0:50 — Return to face-to-camera, same framing as open.
  • 0:50–0:60 — Tight-ish medium, slight smile. End on a pause before cut.
Caption
The couples who stay together share a boring skill: they keep asking.

Connected is the 60-second nightly practice I've been using (built by a licensed couples therapist). One question a night. You both answer separately. You reveal in the morning.

[YOUR_CODE] for 30% off the first year. Link in bio.
Hashtags
#couples #marriage #gottman #relationshipskills #couplestherapy #therapistrecommends #relationshipadvice #mentalhealth #couplescoach
2
Name the last three things your partner was anxious about.
Question
Why this hook lands: opens a loop. Viewer tries to name them in their head; when they can't, the rest of the Reel is answering the unspoken question they now have.
Script (60 seconds)
0:00–0:06
Direct to camera. Slight smile. Confident pause.
"Name the last three things your partner was anxious about. Take a second."
0:06–0:15
Let the silence sit. Then continue.
"Most couples can't. That's not because the relationship is bad. It's because attunement decays without practice."
0:15–0:35
Keep the camera steady — build authority.
"Couples therapy calls it 'love maps' — the cognitive picture you hold of your partner right now. Not who they were last year. Who they are this month. What's stressing them, what's scaring them, what they're looking forward to. Those maps go stale faster than we think."
0:35–0:50
B-roll: phone screen showing a Connected question like "What are you dreading this week that you haven't said out loud?" Voiceover.
"I've been doing this 60-second practice with my partner for a few months. One question a night. Today's was this."
Slow pan on the question.
0:50–0:60
Back to face.
"My partner's answer surprised me. That's the whole point. Code in caption."
Shot list
  • 0:00–0:15 — Face-to-camera, medium. Use a natural pause mid-sentence around 0:08 for emphasis.
  • 0:15–0:35 — Stay on face. Don't cut away — this is the authority beat.
  • 0:35–0:50 — Screen record of the Connected question. Slow zoom or pan for pacing.
  • 0:50–0:60 — Face-to-camera, hold a beat after "whole point."
Caption
Love maps — the mental picture you hold of who your partner is *right now* — go stale within months if you stop asking.

Connected is a nightly 60-second practice that rebuilds them without effort. Built by a couples therapist.

30% off with [YOUR_CODE] · link in bio.
Hashtags
#lovemaps #gottman #couplestherapy #couples #marriage #attunement #relationshipgoals #deepconnection #healthyrelationships
3
What's one thing your partner does that you'd miss if they stopped?
Question
Why this hook lands: the gratitude gap is a universal pain point. Viewers immediately think of something small and specific, which creates emotional buy-in before you've made a single claim.
Script (60 seconds)
0:00–0:07
Face to camera. Slow, with feeling.
"What's one thing your partner does that you'd miss if they stopped? Not the big stuff. The small thing. The thing you stopped noticing."
0:07–0:20
Slight shift into explanation mode.
"There's a gap in every long-term relationship called the gratitude gap. You feel it daily. You almost never say it. Gottman's research shows stable couples have a 5:1 ratio of positive-to-negative exchanges. Most of us run a deficit without knowing."
0:20–0:40
B-roll: morning light, coffee, a short message on a phone. Voiceover.
"I started texting my partner one specific thing I appreciated each day. Not a generic 'thanks.' A specific thing. 'I noticed you made coffee without me asking.' 'Thanks for listening when I vented about work.' Small. Real."
0:40–0:55
Return to face.
"The Connected app I've been using prompts this daily. It's the first piece of couple-work I've actually kept."
Pause on "actually kept."
0:55–0:60
"Code in caption. Link in bio."
Shot list
  • 0:00–0:20 — Face-to-camera, medium. Honest, not performative.
  • 0:20–0:40 — B-roll: morning routine imagery (coffee, hands, phone). Keep it specific — no stock-looking shots.
  • 0:40–0:60 — Return to face. Slight smile when you say "actually kept."
Caption
Gratitude is the cheapest relationship intervention. Most of us don't do it because we don't have the habit.

One specific appreciation a day. That's the practice. Connected prompts it nightly.

[YOUR_CODE] for 30% off · link in bio.
Hashtags
#gratitude #marriage #couples #gottman #relationshipgoals #smallthings #dailypractice #healthyrelationships #couplescoach

Vulnerable story hooks

Trust is built through specificity. One real Tuesday night beats a thousand general claims.
4
The year I was present but not actually here.
Story
Why this hook lands: specific vulnerability without oversharing. Names a failure many couples experience but few articulate. Sets up the tool as the turning point, not the fix.
Script (60 seconds)
0:00–0:08
Face to camera. Eye contact. Slow.
"My partner and I almost didn't recover from the year I was present but not actually here."
0:08–0:25
Continue — vulnerable but not melodramatic.
"I was home. I was working hard. I thought that was enough. It wasn't. I missed what my partner was carrying because I never asked. We didn't fight. We just got quiet in a way that takes years to undo."
Name one specific detail from your own life — don't over-perform.
0:25–0:45
Tone shift — forward-looking.
"The thing that pulled us back wasn't a retreat or a breakthrough. It was a 60-second nightly practice. An app called Connected. One question a night — you both answer privately, reveal in the morning. Sixty seconds."
0:45–0:55
Return to face. Calm.
"Not a fix. A practice. The practice is the intervention."
0:55–0:60
"Link in bio. Code in caption for 30% off."
Shot list
  • 0:00–0:25 — Face-to-camera. Slightly tighter than usual — this is an intimate delivery. Natural light.
  • 0:25–0:45 — Pull back slightly OR cut to a single warm b-roll shot (a hand on a mug, evening window). Avoid busy cuts.
  • 0:45–0:60 — Back to face. Settled expression.
Caption
There's a specific kind of drift that happens when you stop asking your partner about their inner world. Not a fight. Quieter than that.

Sixty seconds a night pulled us back.

Connected — the app built by a couples therapist. [YOUR_CODE] for 30% off.
Hashtags
#marriage #couples #emotionalavailability #relationshipdrift #vulnerable #couplestherapy #dailyconnection #gottman
5
I've been with my partner [N] years and I thought I knew them.
Story
Why this hook lands: invites humility. Long-term couples recognize this immediately — and the viewers who don't feel it yet will remember this Reel when they do.
Script (60 seconds)
0:00–0:08
Face to camera. Slight smile, a little rueful.
"I've been with my partner [N] years. I thought I knew them. Then I started answering one question a night with them and I realized I didn't."
0:08–0:25
Continue — ease the viewer in.
"The questions weren't big. 'What's one thing you wish I noticed about you this week?' 'What did you almost say today but held back?' Small prompts. And my partner's answers kept surprising me. Eight years in."
0:25–0:45
Land the clinical insight.
"There's a phrase from Gottman's work — 'love maps go stale.' Your partner is becoming someone new every year. If you don't keep asking, you're living with a memory of them."
0:45–0:55
Practical close.
"Connected is the app I use. One question a night. 60 seconds. Built by a couples therapist."
0:55–0:60
"Link in bio, [YOUR_CODE] for 30% off."
Shot list
  • 0:00–0:25 — Face-to-camera. Warm, settled energy. This is a "sit down with a friend" Reel.
  • 0:25–0:45 — Stay on face OR cut to a single b-roll of a calendar/journal — something suggesting time passing.
  • 0:45–0:60 — Face-to-camera, relaxed.
Caption
Your partner is becoming someone new every year. If you stop asking, you're living with an outdated version of them.

Connected rebuilds "love maps" in 60 seconds a night. Built by a licensed couples therapist.

[YOUR_CODE] for 30% off first year.
Hashtags
Copy
#marriage #longtermlove #gottman #lovemaps #couplestherapy #stillgrowing #relationshiphabits #couples

Data + insight hooks

Borrow authority from real research. Clinical framing; no academic hand-waving.
6
Gottman's "novelty questions" research, live.
Data
Why this hook lands: cites a specific Gottman finding and shows what it looks like in practice. Authority + specificity + a take-home action.
Script (60 seconds)
0:00–0:08
Face-to-camera. Clean delivery.
"The Gottman Institute found couples who stay together ask each other one type of question weekly. Most couples skip it entirely."
0:08–0:25
Explanation.
"They called them 'small novelty' questions. Not 'how was your day' — that's become background noise. Novel ones. 'What do you wish you'd said today but didn't?' 'What's something you're thinking about trying?' Questions that make your partner pause before answering."
0:25–0:45
B-roll: Connected daily-question screen. Voiceover.
"Connected — the app built by a couples therapist — gives you one novelty question a night. You answer privately. Your partner answers privately. You reveal in the morning. 60 seconds."
0:45–0:55
Face again.
"This is the daily practice version of one of the most-cited findings in couples research. Worth the minute."
0:55–0:60
"Link in bio, code in caption."
Shot list
  • 0:00–0:25 — Face-to-camera, medium. Keep it tight — this is an authority delivery.
  • 0:25–0:45 — App screen-record showing a real Connected novelty question. Slow pan.
  • 0:45–0:60 — Face-to-camera close.
Caption
"How was your day?" is background noise. The Gottman research points to *novelty questions* — the ones that make your partner pause before answering — as one of the strongest predictors of long-term stability.

Connected sends one a night. Built by a therapist.

[YOUR_CODE] for 30% off.
Hashtags
#gottman #couplesresearch #marriage #couples #novelty #deeprelationship #couplestherapy #relationshipscience
7
The couples who stay together aren't the ones without problems.
Data
Why this hook lands: counter-intuitive reframe. Rejects the common assumption that "happy couples don't fight." Creates the space to introduce Connected as an early-warning tool.
Script (60 seconds)
0:00–0:08
Face to camera. Measured.
"The couples who stay together aren't the ones without problems. They're the ones who notice their problems earlier."
0:08–0:25
Develop the idea.
"Distress doesn't start as a fight. It starts as something small you stop telling each other. Stress from work. Resentment about a chore. A boundary you didn't name. These become fights a year later, if they're not noticed first."
0:25–0:45
Present the tool as the noticing mechanism.
"Connected is the app I've been using for daily noticing. It asks one question a night. 60 seconds. 'What are you stressed about that I don't know?' 'What did you feel today that you didn't say?' Small prompts that surface things before they calcify."
0:45–0:55
Back to face.
"It's an early warning system. Built by a couples therapist."
0:55–0:60
"Link in bio. Code in caption."
Shot list
  • 0:00–0:25 — Face-to-camera, medium. Still, steady delivery.
  • 0:25–0:45 — App screen record OR b-roll of a journal/phone notification. Keep it grounded.
  • 0:45–0:60 — Face-to-camera.
Caption
Most couple-crises started as something small one partner stopped saying. Connected is a daily noticing ritual designed to surface those things before they calcify.

Built by a licensed couples therapist. 60 seconds a night.

[YOUR_CODE] for 30% off.
Hashtags
#couples #marriage #gottman #earlywarning #couplescoach #therapy #relationshiphealth #dailyritual
8
We overestimate how well we know our partner by 40%.
Data
Why this hook lands: a specific stat beats a general claim. 40% is memorable. Most viewers feel the stat is true without being able to articulate why.
Script (60 seconds)
0:00–0:07
Face to camera. Plainly stated.
"Behavioral research suggests we overestimate how well we know our partner by about 40%. The only way to close that gap is to keep asking."
0:07–0:22
Explain.
"We think we know them because we know who they were two years ago. But your partner is becoming someone new constantly. Their worries shift. Their hopes shift. Their daily texture changes. If you stop asking, you're running on an old map."
0:22–0:42
Introduce tool.
"I've been using Connected — the app built by a couples therapist — to close that gap. One question a night. You answer, they answer, you reveal in the morning. 60 seconds."
0:42–0:55
Anchor it.
"My partner's answers surprise me almost every week. Eight years in. That's the whole point."
0:55–0:60
"Link in bio, code in caption."
Shot list
  • 0:00–0:22 — Face-to-camera, medium. Deliver the stat plainly — no flourish.
  • 0:22–0:42 — App screen-record showing the daily question and answer flow.
  • 0:42–0:60 — Face-to-camera, warmer tone on "surprise me almost every week."
Caption
We overestimate how well we know our partner by roughly 40%. That gap is closable. You just have to keep asking.

Connected is the practice. 60 seconds a night.

[YOUR_CODE] for 30% off first year.
Hashtags
#marriage #longtermlove #couples #gottman #lovemaps #relationshipscience #couplestherapy

Couples-dialog hooks

Show the product live. The reveal moment is the most convertible content you can film.
9
Split-screen: answering the same question separately.
Dialog
Why this hook lands: shows the product's core mechanic live. Viewers watch the reveal moment — the exact beat that makes Connected work — and can't help but mentally ask what they'd answer.
Script (60 seconds)
0:00–0:05
Split-screen opens. Both partners, one on each side, same framing. Text overlay: "Same question. Haven't seen each other's answers."
Voiceover: "We both got the same Connected question five minutes ago. We haven't seen each other's answers yet."
0:05–0:12
Text overlay: the question. Example: "What's one thing you wish I asked you more about?" Hold the question on screen so viewers can form their own answer.
0:12–0:35
Cut to each partner typing — or reading what they wrote on their phone. Natural, unrehearsed. Each partner reads their own answer to camera in their own words. Keep it real.
0:35–0:50
Cut to both partners together, side by side. They see each other's answers for the first time. Let the reaction play. No staging. The real reaction is the content.
0:50–0:60
One partner to camera.
"One question a night. Connected. Link + code in bio."
Shot list
  • 0:00–0:12 — Split-screen, both partners, same neutral background. Lock the question on screen with a clean text overlay.
  • 0:12–0:35 — Jump-cuts: each partner reading their answer separately. Natural lighting. No script.
  • 0:35–0:50 — Single shot of both partners reading each other's answers. This is the money shot — don't over-direct it.
  • 0:50–0:60 — Either partner to camera, medium shot. End on a pause.
Caption
This is how Connected works — one question a night, answered separately, revealed in the morning.

We've been doing this for [N] months. The reveals still surprise us.

[YOUR_CODE] for 30% off. Link in bio.
Hashtags
#couples #coupleschallenge #relationshipreveal #marriage #dailyquestion #couplestherapy #connectedcouples
10
Watch us answer the same Connected question.
Dialog
Why this hook lands: lower-production version of Script 9. Works with one person filming, no split-screen setup needed. Still shows the reveal mechanic.
Script (60 seconds)
0:00–0:06
Face to camera, partner visible beside you.
"Watch us answer the same Connected question. Neither of us has seen the other's response."
0:06–0:18
Show the question on screen — screen record. Hold the question for 3-5 seconds so viewers can process it.
0:18–0:40
Each partner reads their answer aloud in turn. Unrehearsed — if one of you laughs or pauses, keep it. Real is better than polished.
0:40–0:52
React to each other's answers on camera. One beat of silence, then honest response. Don't script the reaction. The unscripted moment is the content.
0:52–0:60
One partner to camera.
"Connected. Link in bio, code in caption."
Shot list
  • 0:00–0:18 — Both partners in frame, medium shot. Screen-record the Connected question and cut it in.
  • 0:18–0:52 — Keep rolling. Single take, no cuts. This is where authenticity shows.
  • 0:52–0:60 — End on one partner's face.
Caption
The reveal moment is where Connected does its work. You write your answer privately. You see your partner's in the morning.

60 seconds a night. Built by a therapist.

[YOUR_CODE] for 30% off.
Hashtags
#couples #couplesquestions #revealchallenge #marriage #connectedcouples #couplestherapy

Tool-reveal hooks

Lead with credential. Honest recommendation from someone with a professional rule about recommending.
11
I'm a [credential]. I don't usually recommend apps.
Tool-reveal
Why this hook lands: credential + a rule about recommending makes the recommendation more credible than a generic endorsement. Works best if you're a therapist, coach, or clinician.
Script (60 seconds)
0:00–0:08
Face-to-camera. Direct and clean.
"I'm a [credential]. I don't usually recommend apps to my clients. I'm recommending this one."
0:08–0:25
Give the honest reason.
"Most apps in this space are either gimmicky or over-promise. Connected is different because it wasn't built by a tech founder trying to scale a category. It was built by Josh Crane, a Licensed Professional Clinical Counselor, as a between-session tool for his own couples clients."
0:25–0:45
Describe the mechanic plainly.
"It's one question a night, answered separately, revealed in the morning. Sixty seconds. The questions are pulled directly from what we'd use in session — Gottman's bid theory, EFT attunement work, behavioral self-monitoring."
0:45–0:55
Honest close.
"It's not a replacement for therapy. It's between-session homework couples actually do. That's rare."
0:55–0:60
"Link in bio, code in caption for 30% off."
Shot list
  • 0:00–0:25 — Face-to-camera, professional background (clean bookshelf, plant, or office setting).
  • 0:25–0:45 — Either stay on face OR cut to a single app screenshot. Don't over-produce.
  • 0:45–0:60 — Face-to-camera, calm close.
Caption
Therapist here. I have a rule about not recommending apps. Connected earned an exception.

Built by Josh Crane, LPCC — a couples therapist — for between-session practice. The questions are Gottman/EFT-grounded. Couples actually use it.

[YOUR_CODE] for 30% off.
Hashtags
#therapistrecommends #couplestherapy #therapisttoolkit #gottman #lpcc #lmft #couplestherapist #betweensessions
12
Therapy homework that couples actually do.
Tool-reveal
Why this hook lands: destigmatizes couples therapy while lowering the bar. Appeals to people who'd never book therapy but would try a 60-second daily practice.
Script (60 seconds)
0:00–0:08
Face to camera. Warm.
"You don't need couples therapy to start doing couples therapy homework. Here's the $7.99 tool a licensed therapist built for exactly that."
0:08–0:25
Continue.
"Josh Crane is a couples therapist in Denver. He kept prescribing the same homework to his clients — one question a night, a small appreciation, notice one bid — and watching them fail to do it because daily practice doesn't stick without structure."
0:25–0:45
App context.
"So he built the structure. Connected is a 60-second nightly practice. You both answer one question privately. You see each other's answers the next morning. The questions are the same ones he'd ask in session — just delivered at 9:47pm from your own phone."
0:45–0:55
Honest positioning.
"It's not therapy. It's the homework. The homework is most of the work anyway."
0:55–0:60
"Link in bio, code in caption."
Shot list
  • 0:00–0:08 — Face-to-camera, medium. Friendly tone.
  • 0:08–0:25 — Stay on face. Tell the story — don't cut to stock b-roll.
  • 0:25–0:45 — App screen-record. Show the actual daily question + reveal interface.
  • 0:45–0:60 — Face-to-camera, settled close.
Caption
Couples therapy homework — the small daily practices therapists ask couples to do — rarely sticks. Connected gave the homework a structure.

Built by Josh Crane, LPCC. 60 seconds a night. $7.99/month.

[YOUR_CODE] for 30% off.
Hashtags
#couples #marriage #therapyhomework #couplestherapy #relationshipwork #lpcc #dailypractice